After Rome, the first Moreschi flagship store opens in central Milan, in Piazza San Babila. The boutique spreads over several floors and reflects the core values of the Moreschi brand, consistently committed to creating high-quality, artisan-crafted products. The prized materials employed range from the rosewood furnishings to the cowhide and dark Emperador marble on the floors, from the ostrich leather on the vintage armchairs to the hammered leather on the other chairs, all lending a comfortable, cocoon-like feel to the setting. Dynamic energy is the keyword, embodied in the projecting rosewood shelves that disrupt, change thickness, and morph into containers that exhibit and envelop the object like a jewel, heightening its uniqueness. They seem to follow the rules of disorderly conduct, but only apparently, because nothing in this store is left to chance. Ceiling to floor display cases, open to the interior of the shop, hung with drapes that can be closed when necessary, with a theatrical flair.

A project in partnership with Attilio Ladina.

 

Photo shooting: ALMA PHOTOS

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