The Moreschi Showroom is just steps away from the Moreschi Milan flagship store. The key words for this project were elegance -- which has always been synonymous with the brand -- and linguistic simplicity, expressed through the use of architecture at the service of the object being displayed. The showroom occupies a historic building with amazing views of the city center, filled with natural light; the layout is regular and is comprised of a single room, part of which is used for display and part for offices, all of which blend together as a single unit. The products are displayed on individual floating shelves that seem to come straight out of the walls and, with their random placement, punctuate the walls without ever taking away from the object on display. The use of light shades on the walls, warm coffee-color stoneware tiles on the floor, and the shelves in wood and bronze all combine to maximize the overall effect.

A project in partnership with Attilio Ladina.

 

Photo shooting: ALMA PHOTOS

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