Unicredit Bulbank di Sofia
// RECOGNIZED BY “IDEAL HOME” MAGAZINE AS “THE MOST INNOVATIVE BUSINESS SPACE OF 2015
A project of SGS Architetti Associati and Studio Scagliotti
The prestigious Bulgarian magazine “Ideal Home” has named Unicredit Bulbank in Sofia the “Innovative Business Space in the House 2015”. The SGS Architetti Associati and Studio Scagliotti project was completed a few months ago. This award from “Ideal Home” magazine is all the more significant considering the avant-garde nature of the project that was designed around the bank’s original and innovative client services. The project involved the internal and external renovation of Unicredit’s building. The space was transformed into an international center for assisting clients who are conducting business in Bulgaria. Located in Sofia’s historic center, the first-of-its-kind Unicredit Bulbank International Center came into being through a collaboration with high-level Italian brands in the fields of lighting and furnishings. These renowned companies include Hi-Lite, which installed Viabizzuno lamps; Home Controls for home automation systems; MDF, furniture designer and manufacturer; and Work & Work, custom furniture maker. The entrepreneurial project aims to globalize Italian companies by providing a prestigious location for conducting business in Sofia. A temporary office with the refined feel of your own branch. The restoration of the 1980s building’s exterior centered on the use of i-light panels. The company Italcementi creates this state-of-the-art cement that lets light enter. The center is spread over two floors. Careful attention was paid to the lighting design which adds a distinctive touch to every work environment, improving the overall atmosphere. There are multipurpose venues that can be used in various ways, from meeting rooms to event spaces. The reception area is located on the ground floor. On the first floor, meeting rooms are available by reservation with moveable walls for customizing the space. An artistic light design embellishes the entire ceiling. The International Center offers far more than merely meeting spaces. UniCredit organizes Business-to-Business networking opportunities; industry-related events; and co-marketing initiatives that bring together businesses with UniCredit experts in consulting, legal and fiscal support for business development, and establishing relationships with local authorities. Luca Amendola and Gianluca Geroli, the founding partners of SGS Architetti Associati, are pleased and proud to have received this award from such a well-respected Bulgarian magazine that is always on the lookout for the latest trends. SGS Architetti Associati’s founders believe the award recognizes not only their specific design work but also the overall quality of Italian craftsmanship!
SGS at MILANO UNICA, the international textile trade show
// A REVOLUTIONARY NEW EXPERIENCE, A STIMULATING SPACE, COLORS BECKON AND CREATIVITY SPARKED FOR THE PRESENTATION OF A/W 2016-2017 TRENDS
SGS Architetti Associati was selected to design the Trend area for the textile trade show Milano Unica. Beginning with the 2015 shows presenting the Autumn/Winter 2016-2017 collections, Stefano Fadda of the company What's Cool is the new creative director with the responsibility of identifying trends. The Trend area is being completely redesigned. The display will be inventive and novel. In fact, a sensory journey is being created. Images and sounds will bombard the visitor during this trip that will reveal the latest trends. Four fantasy worlds each representing a theme that highlights the indelible bond of textiles and fashion. Superstudio Piu', 1,200 square meters of exhibition space, will be transformed. The journey will begin in area containing multiple screens. Interviews will be projected in which people declare what is considered "cool", the perfect introduction for rooms dedicated to the trends mentioned. We first arrive at Arctic Tale where salt hills evoke a fantasy world of colorful ice-caps and thin air. Next, Folk Land where we see again hills but in earthy shades covered with trees, leaves and various arboreal elements to recall nature and landscapes. Graphic Wave has a completely different style. The installation's square tubular structures and two-dimensional pavement and wall decorations create a space noteworthy for its strong black and white contrasts, geometrical effects and intertwining lines reminding us of the latest in digital technology. We make our final stop in the Play Room where primary-colored balls are strung along transparent wires. The rainbow of colors creates an optical effect, reminiscent of old-fashioned wooden toys and playing, not just the act but also the state of mind. At the end of the journey, visitors can relax in the lounge, sliding onto a sofa and getting a bite to eat. A video further explores the rooms' various themes.