SGS Architetti Associati
via Francesco Nullo 14, 20129 Milano, Italy
T +39 02 710 402 78
F +39 02 752 801 12



October 29, 2015

Milano Unica presents textile/accessories trends which will provide inspiration and substance to the production of our industry, and serve as guidelines for designers regarding fabric choices. Meanwhile, a sort of synergy has developed between supply and demand, transforming matter and then consolidating it into shape.

Stefano Fadda, Art Director of Milano Unica, supported for the concept by SGS Architetti Associati have identified different areas of inspiration and created a museum exhibition that runs along a path, as in a gallery, where paintings of various sizes and forms hold tissues and matter creating a unique mix.

Four themes are proposed which can either coexist in one unique, intricate interpretation or evolve separately with the aim of satisfying creative and business demands for all sector operators.


ABYSS Depth as an inspiration

Everything floats; nothing is motionless in the deep sea populated by animals and plants of evocative consistency and magical colours. Everything here is extraordinary, imaginative and poetic.

NATURE AND ARTIFICEA mosaic of real and artificial geometric landscapes

A bird’s-eye view, an aerial mapping of different areas in the world, showing geometric patterns of natural landscapes with well-defined outlines, cut off by human interventions or rather by urban interruptions and concrete breaks. What is artificial is as real as the natural.

AFRICA PUNK Primitive and natural urban fabric

It is the black magical and sensual Africa, with its amazing sunsets and its big contradictions. A powerful universe in terms of charm and impact on reality.

PSYCHO BIT A hallucinatory trip into arithmetic progression

A theme constructed by two words, “psycho” and “bit” which lead to two matched worlds: the psychedelic, crowded with its blaze of colours and the technological, result of a geometrical mosaic.

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MILAN, SEPTEMBER 8th-10th, 2015

Last April Milano Unica launched the textile trend area… And now, a welcome surprise, confirming the perceptive powers of the exhibitors who embraced and interpreted the trend-forward ideas, offering new combinations of colors, materials and textiles.

Stefano Fadda – artistic director – is the mastermind behind the tale. He and SGS Architetti Associati came up with the idea for the Trend Area, an innovation lab, a hotbed of ideas that best represents the moods of the Fall/Winter 2016 2017 season from which to draw inspiration.
The Trend Area – in Pavilion 4 - deliberately took a new approach. Retracing the exhibition concept designed for the trend launch event in April, a sensory journey was mapped out with four clearly identifiable moods where natural landscapes alternate with displays of (sometimes unexpected) fabrics and materials. An open area where exhibitors and industry professionals can move about freely, stop, take a closer look, touch, and weigh the options…

The Arctic Tale, where hills of salt elicit an imaginary world with a sublime atmosphere and frosty colors, hosts the light, warm colors from candid whites to super-pastels mixed with watery tints and anthracite inserts as if they were mirrors of ice. The fabrics are fluffy: wool, down, filling, furry ribbons, ice flowers…
Folk Land features a landscape charted in earthy tones, with layers of materials and wood elements that call to mind Nature and scenic landscapes. Complex materials rise to the occasion – mixed yarns, fringe inserts and especially jacquard – all distinguished by an ultra-soft hand and warm, earth-inspired hues.
The Graphic Wave, where square tubular structures and two-dimensional floor and wall decorations fashion a space demarcated by a bold black and white color scheme; playful geometrics and interwoven lines recall the digital age and its new technologies. The fashion focus here is on select interpretations of mesh, plaids, checks, revisited with a modern, metropolitan eye and set off by slices of color like deep-web inspired cyan cityscapes.
The Play Room, where balls in primary colors, strung on a transparent line, create a multi-color optical effect reminiscent of vintage wooden toys and re-define play not only as an activity but also as a state of mind. Blocks of color in decidedly bold hues, contrasts between boiled wool, Lenci cloth and vinyl or double layered materials weave the theme of this mood.

In this edition, accessories are every bit as important as the fabrics themselves, so a decision was made to integrate them along the journey pathway. Indeed, specific sections based on the colors in which the accessories are arranged can be found in each area. And, to complement some of the themes, would not have been complete without ribbons and furs among the fabrics.


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