SGS Architetti Associati
via Francesco Nullo 14, 20129 Milano, Italy
T +39 02 710 402 78
F +39 02 752 801 12

La Pelota, Milan

April 28th 2016

Milano Unica art director Stefano Fadda and his staff along with the noted fashion journalist Antonella Matarrese oversaw the work that stands out for its modernity and style. A completely innovative and highly conceptual work based on references to societal, artistic and fashion culture. Stefano Fadda with SGS Architetti Associati developed the exhibition concept. Ninety mannequins divided into three groups, each representing a trend. Every mannequin is dressed in a hand-painted poncho that displays a combination of fabrics and accessories (buttons, zippers, ribbons, etc.). As if it were an army ready to draw its weapons. Visually striking, loaded with references and suggestions that give free reign to creativity. Six big players participated in the comparison, each speaking a personal lexicon that combined into a narration of this edition’s trends, giving shape, word and sound to the “sublime side of elegance”: Burri and Piano, Fontana and Hokusai, Albini and Portaluppi.

Burri and Piano make us reflect on the power of raw materials and their poetic capability of transforming it. 

In the field of textile and accessories, this means maximum processing and experimentation in order to produce fabrics, buttons, labels and sophisticated edgings, pleasant to the touch, so rich to look like architectures.

Fontana and Hokusai, instead, are the alpha and omega of elegance. The black and white perfection of the Tao. Sharp cuts as opposed to beguiling and stormy curly waves. As fabrics, rich in embroidery and in laser cuts, revealing full-body cloth in contrast to hypermodern shaped and sophisticated multy-layered accessories.

On the other side, Albini and Portaluppi rely on lines and details, on the reinterpretation of the classics but in a less serious and more contemporary way. In a progression of symmetries, geometry games and prints which fully summarize the concept of the unique Italian excellence.









April 12-17 2016

Contemporary Dummy is a project devised by the creative flair of SGS Architetti Associati and by the skill in working the material of Vetreria Re. Luca Amendola and Gianluca Geroli, who have always had as their distinctive trait the contamination between fashion and design, and Dario Re, the owner of the namesake company, in business for over thirty years, have joined forces to give life to an idea which, more than a project has become a work of art. A life-size Dummy, Contemporary Dummy, in which are expressed a whole range of different production methods and types, of which the Vetreria Re is skilful interpreter, and the taste of the Studio SGS Architetti. The purity, aesthetic rigour and transparency of glass are exalted by the different decorations, including distinctive, such as the full-body tattoo. Contrasting materials – glass and polished aluminium for the joints. An object that comes to life, wearing clothes and accessories full of character. A yin yang in constant equilibrium out of which a modern hero is born, the vital centre of whom is highlighted by a red colour. The Dummy is made of 8 mm thick extra-clear glass; the single pieces have been cut with a waterjet machine on the basis of a dxf graphic file. After being water cut the single elements were hand-polished to obtain a ground but not sharp rib with a pleasant appearance. To give the dummy a three-dimensional effect, each shaped element (arm – leg – torso – head) was glued using special Uv glues. The glazed elements were assembled by means of 10 mm thick polished aluminium pads of different diameter which simulate the individual joints and give the object stability. For the tattoos, the sanding technique was used followed by decoration. Aesthetic research and a quest for stability in an object with a total weight of 30 kg – 25 of which glass and 5 steel/wood.





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