SGS Architetti Associati
via Francesco Nullo 14, 20129 Milano, Italy
T +39 02 710 402 78
F +39 02 752 801 12

The decision was made to restore Villa Rasini Medolago, an 18th century building that had fallen into disrepair, with the intention of turning it into a hotel and site for major events. The project called for renewal of the ground floor and first floor of the main building and refurbishing of adjacent buildings, as well as the creation of an underground auditorium comprised of two halls, measuring 1,500 and 600 square meters, respectively. Rounding out the project was a 1,300 square meter swimming pool in the spacious gardens and areas suitable for cultural and entertainment events. The reception area, hall, reading and meeting rooms occupy the ground floor; the first floor is exclusively for rooms. Some significant elements include a new stairway, strictly symmetrical to the existing stair, for access to the first floor rooms on the south side of the building, and the conservative refurbishing of a completely frescoed room with two-story ceilings. Composition choices were aimed at achieving maximum integration of the front entrance to the underground spaces with the existing architecture and the surrounding environment.


The master plan for the health care centre at San Raffaele Hospital includes hospital facility of approximately 45,000 square meters with departments for emergency medicine, nuclear medicine, radiation therapy, hemodynamics, radiology and neuroradiology. In addition, an adjacent university and research centre are planned that will cover a total of 48,000 square meters. A hotel spreading over about 97,000 square meters and a spa will be located in the heart of centre, ensuring that visitors feel comfortable and welcome. As an added service, the hospital's ground floor will have both a library and a restaurant. The master plan was created in partnership with the Cordero&Partners studio.

A stand designed for the Pitti Immagine 2012 men’s fashion week at Fortezza da Basso, to create a novel display system that nonetheless reflects the core concept of all the Moreschi shops around the world. The starting point was a rectangular space, typical of trade shows, which was then enlivened with vertical planes and mirrors where reflected images doubled the space and showcased the products on display. Pure white walls covered in leather form slightly oblique folds, now making space for the ad campaign and then for sleek, backlighted, crystal display cases, to protect the objects inside. The Moreschi logo becomes an integral part of the project, converted into the essence itself of the texture that covers the walls and chairs, thereby strengthening the brand’s identity.

A project in partnership with Attilio Ladina.

The stand was designed for one of the leading men’s fashion events: Pitti Immagine Uomo. The challenge was to organize, in a surface area of 63 square meters, areas dedicated to product display and a reception space to discuss the new Pirelli collection. The space had to be identifiable with and emphasize the PZero philosophy. So, the idea was to use materials, shapes and colors reminiscent of the brand, like a red tire, used to frame the displays, furnishings in optical white MDF and geometric designs related to the image of Pirelli, like the cylindrical central module designed to host the hanging items.

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