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SGS Architetti Associati
via Francesco Nullo 14, 20129 Milano, Italy
T +39 02 710 402 78
F +39 02 752 801 12

info@sgsassociati.com

The Kidult soul is the starting point for the concept for this brand of fresh and young jewelry. The project is based on essential and geometric lines, light colors, materials that recall nature, such as wood, textile fibers to reflect in furniture itself what is the essence of the product exposed. 100 basic modules compose the pilot project of this idea, which includes a series of display elements and wall elements that can be assembled together playing with full and empty, backdrop modules and backgrounds that, starting from a single element, can generate freestanding display corners and monobrand stores.

SHARE AND PRINT

The concept proposed for the new stores focuses on the user, pursuing the goal of creating a meeting place, a reading place, a place where to work and interact, via the web or directly with other Mondadori customers, caching and bringing to the present the spirit of the architect Oscar Niemeyer's project that gave rise to the prestigious Mondadori headquarters of Segrate.

The library is no longer a transit space for the purchase of books but also a place for rest and comparison, memory and research, relaxation and commitment, an area that is a reference for those who want to share the Mondadori philosophy and not just buy a book.

The central objects of this space are the tables and the bookshelves which are inspired from reinterpreting and transposing the Mondadori headquarters project prospect, by playing the rhythm of the project and transforming the structure of reinforced concrete into light oak wood.

To integrate the project and give dynamism and sociality to the Mondadori stores, a bar has been added, where you can read and at the same time have a drink at the table. Light and vegetation complete the project of contemporary space related to its origins.

 

 

 

 

Castello Sforzesco Suites is a unique and innovative accommodation solution. It represents the best choice for those in town on vacation or work.Elegant, bright, quiet. Castello Sforzesco Suites has spacious and elegant 18 sqm bedrooms, furnished in a sophisticated style and with amenities that meet the best quality standards. Decorated with a refined taste. Oak wood flooring. Bathroom with white Carrara marble fillets. Everything is part of a 100% Made in Italy designer style. Spot lighting, beds, wardrobes, armchairs and bathroom accessories: every detail is designed to make Castello Sforzesco Suites the reference point for those looking for excellence in the heart of the city.

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 WOOD FLOORING in oak boards

LIGHTS Flos, Viabizzuno, Kristina Dam, Penta

BEDS Arflex

ARMCHAIRS and FOOTRESTS B&B Italia and Sancal

NIGHT STANDS B&B Italia, with white Carrara marble top and satin finish

WARDROBES Porro

SINKS and MIRRORS Porcelanosa

Artisan BATHROOM FITTINGS Flaminia

WALL PAPER by Phillip Jeffries

FABRICS Dedar

 

Credits: Castello Sforzesco Suites by Brera Apartments

 

The pleasure of a journey, the dream of bringing together people of different cultures, the game of connecting past and present, these are the pillars on which Milano Unica has based its research on the trends for the next spring-summer 2018 season. Three macro themes have emerged, the result of a combination between a historical character and a true, yet idealized place, both for its glorious past and for its relevance in the collective imagination.

NEFERTITI IN IBIZA - The legendary queen of Egypt has been imagined while strolling around the shopping streets in Ibiza, where models, actresses, pop singers and international celebs parade in a glowing dimension of party-making and freedom of expression. The amethyst purple, the green shades and red hues of ancient Egyptian paintings, the feathers, the floral decorations, the symbols of the sun and the moon can be traced in the kaftans, in the prints and in the furniture of the homes in Ibiza. The binding link between Nefertiti and Ibiza is the love for a sunny and motherly spirituality.

KAZIMIR MALEVICH IN SORRENTO - The Russian artist was transported to the South, in the warm atmosphere of the Campania region: the square and round silhouettes, the vanishing points, the white spaces in contrast with Malevich’s yellow ones are those of the 3D geometric pattern tiles, the Sorrento majolicaware and flowers, the privileged destination for writers, poets and philosophers like Nietzsche, Goethe and Dickens. Here, the Sorrento majolicaware, lace, tatting and small fishing dories recall a tradition of craftsmanship and direct contact with nature. In fact, it was this ubiquitous expression of creativity that attracted people from all over the world, making Sorrento - from the ‘50s to date - a key destination for the most cultured and refined international jet setters.

CARLO MOLLINO IN TEHRAN - The architect from Turin flies to Persia to follow the traces of Iranian culture and Tehran, that has been transformed into a sort of earthly paradise with heavenly plants and palaces filled with mosaics and celestial representations, where the shah was used to host parties and entertain international celebrities - from Walt Disney to Indira Gandhi - thus contributing to creating a closed circuit between the Eastern and the Western world, which has always resulted in an enrichment of the world's greatest civilizations and, thus, becoming a source of inspiration for any form of creativity.  In this theme, the rose windows of the Persian churches create a dialogue with the precious decorations of Mollino’s furniture, the organic shapes so much beloved by the architect recall the nature-inspired patterns of Persian carpets and, also, of the seductive royal atmospheres of Turin and of the shah's court.

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