MilanoUnica 21st Edition + Roadshow
SGS Architetti Associati was selected to design the Trend area for the textile trade show Milano Unica. Beginning with the 2015 shows presenting the Autumn/Winter 2016-2017 collections, Stefano Fadda of the company What's Cool is the new creative director with the responsibility of identifying trends. The Trend area is being completely redesigned. The display will be inventive and novel. In fact, a sensory journey is being created. Images and sounds will bombard the visitor during this trip that will reveal the latest trends. Four fantasy worlds each representing a theme that highlights the indelible bond of textiles and fashion. Superstudio Piu', 1,200 square meters of exhibition space, will be transformed. The journey will begin in area containing multiple screens. Interviews will be projected in which people declare what is considered "cool", the perfect introduction for rooms dedicated to the trends mentioned. We first arrive at Arctic Tale where salt hills evoke a fantasy world of colorful ice-caps and thin air. Next, Folk Land where we see again hills but in earthy shades covered with trees, leaves and various arboreal elements to recall nature and landscapes. Graphic Wave has a completely different style. The installation's square tubular structures and two-dimensional pavement and wall decorations create a space noteworthy for its strong black and white contrasts, geometrical effects and intertwining lines reminding us of the latest in digital technology. We make our final stop in the Play Room where primary-colored balls are strung along transparent wires. The rainbow of colors creates an optical effect, reminiscent of old-fashioned wooden toys and playing, not just the act but also the state of mind. At the end of the journey, visitors can relax in the lounge, sliding onto a sofa and getting a bite to eat. A video further explores the rooms' various themes.
MORESCHI STORE FLORENCE
The designer shoe company, famous for its "Made in Vigevano" footwear and leather goods, sought a completely new look for its store in Florence, the birthplace of art and culture. The store is located on Piazza della Repubblica in the heart of the city. Shoes, leather goods and coats for men and women are presented in a space of 70 square meters. The fashionable and luxurious products made by only the finest artisans display the brand's characteristic elegance. SGS Architetti Associati in partnership with Studio Scagliotti substantially changed yet did not completely overhaul the space. The result is a store that's even more welcoming and sophisticated. The space maintains its distinctive play between filled and empty spaces, light and dark. Yet a significant transformation has taken place with the addition of minimal brass structures and mirrored backdrops, an innovation first introduced in the pilot Moreschi store at Milan's Malpensa airport. The Florence showroom is spread across two floors. The staircase linking the floors offers another imaginative display space. One of the walls is covered in leather arranged in geometric shapes. Mirrored niches in the wall display items. Moreschi's stores in Italy are famous for their staircases: in Rome, it's snow white and spiral; Milan's store features ramps that alternate between being open and enclosed by rosewood-paneled walls; finally Florence has a tunnel-like space with a marble floor and leather-covered walls. In addition, the Tuscan capital's flagship store features furnishings made from the most precious materials, such as rosewood, ostrich leather and Dark Emperador marble for the flooring.
A project in partnership with Attilio Ladina.
El PORTEÑO 2 Industria Argentina
El Porteño 2 follows in the footprints of the first restaurant, transporting diners into an amazing world far, far away. It's truly a taste of Argentina. The restaurant's furnishings, such as sideboards, doors, window shutters, even refrigerators, have been imported as well as the legendary Argentinian hospitality. At the entrance, diners can make themselves comfortable at the huge bar. Yet even before reaching the bar, diners are welcomed by the cordial yet always discreet staff that will provide for their every need during the evening. A overall style connects the restaurant's rooms but each has its own particular theme. The flooring alternates between Cementine porcelain stoneware in typical patterns and wood surfaces. The main dining room offers a clear view of the glassed-in kitchen. It leads into a series of small, private rooms. These cosy nooks have carpeted floors and bright walls that have been tastefully decorated. A restaurant in which every little detail has been carefully studied. The juxtaposition of colors and materials surprise the diners. A celebration for the senses, from the savory food to the eye-catching atmosphere.
Designed by Attilio Ladina, Luca Amendola and Gianluca Geroli
This lamp was originally designed for the Moreschi showroom. The lighting company Status then created and manufactured it. An impressive piece with an intrinsic nature that's captivating. The hourglass shape is classic while its wood and brass details give it a contemporary feel. And the adjustable LED light transports it into the future with the latest technology. Gigi is not only a lamp but also an homage to the interior designer Gigi Scagliotti, a colleague and, above all, a friend. The series is highly versatile with floor and pendant models, the latter available with single or multiple fixtures. Adaptable for every environment.
Diffuser finish: shiny lacquered wood in red, black or a white and black combination.
Fixtures finish: ceiling rose, stem and base in shiny brass.
Light source: LED for creating two different moods: directional lighting or ambient uplighting.
Pendant model dimensions: 84 cm h or 140 cm h
Floor model dimensions: 200 cm h
PRIVATE HOUSE Project
A two-family dwelling in the residential district of the town of Bovisio Masciago, set amidst vast areas of green, is the site of the project. The job is to enlarge an apartment on the first floor, incorporating a space previously used as a porch. The creation of a new area on the ground floor and an internal connecting stairway allows the apartment to appropriate the private yard that runs around the entire building, through the design of large openings with sliding doors in the living spaces that allow communication between the interior and exterior. The materials used, strips of antiqued, bleached oak on all the floors, white Carrara marble in the bathrooms and grey resin for the vertical connectors, further contribute to lending uniformity, while still characterizing the spaces.