SGS Architetti Associati
via Francesco Nullo 14, 20129 Milano, Italy
T +39 02 710 402 78
F +39 02 752 801 12

Living was established in May of 2003, inside of the Ex Postal Office characterized by a privileged view on the splendid scenery of the Arco della Pace. There was a desire to create a place alive both inside and outside, where the relaxing comfortable environment could cohabit with the vitality of a dynamic space, where sophistication and charm of typical Milanese style would blend into conviviality and natural Argentinean spontaneity of the owners.

The recent restyling gave new vitality to the ambience maintaining the internal distribution which includes the bar counter as the protagonist of the place which works as a joint between two areas of the restaurant. To emphasize this important point it was decided to replace the old coating with stripes of Nero Marquina marble cut in diamond-shaped section. The same material was used for tabletops and coverings of bathrooms where the tiles of different height and width create a geometrical pattern.

The chairs of enclosed forms rest on tapered hardwood legs, upholstered with cotton fabric of green shade by Dedar, summarizing in itself the formal elegance and comfort of the whole restyling. The environment is completed and characterized by walls which encase two rooms, decorated by panelling of painted wood, and frame large seats of retro shapes which are embellished with a hand-woven handicraft silk with oriental motifs.



It is by the creativity of six great personalities that we've been guided to create a story of trends that would express the sublime side of elegance. These six personalities are apparently different from each other but only as regards their expressive language.No slogans, no abstract themes, therefore, to define Milano Unica's trends for the next autumn-winter 2017/18 collection, but the real names of the people whose creativity and genius, internationally recognized, represent a huge concrete reference, which is a source of inspiration for the design of new wefts and warps, and the creation of new accessories.


Burri and Piano make us reflect on the power of raw materials and their poetic capability of transforming it. In the field of textile and accessories, this means maximum processing and experimentation in order to produce fabrics, buttons, labels and sophisticated endings, pleasany to the touch, so rich to look like architectures.


Fontana and Hokusai, instead, are the alpha and omega of elegance. The black and white perfection of the Tao. Sharp cuts as opposed to beguiling and stormy curly waves. As fabrics, rich in embroidery and in laser cuts, revealing full-body cloth in contrast to hypermodern shaped and sophisticated multi-layered accessories.


On the other side, Albini and Portaluppi rely on lines and details, on the reinterpretation of the classics but in a less serious and more contemporary way. In a progression of symmetries, geometry games and prints which fully summarize the concept of the unique Italian excellence.

The focus of the architectural concept is to form a connection between Alvar Aalto museum and the Museum of Central Finland that would accompany their historic and symbolic significance. We tried to bring Alvar Aalto’s design motives and principles into our project after identifying them in his works, interpretation and further application in our design. In this way, our project prompts to add a value to the existing two museums complying with their quality and eminent origins. The existing wooden structure on the second floor of Alvar Aalto museum performs as a dominant element for the main scene of the whole exhibition space. Therefore, it serves also as the point of attraction for visitors who enter from the opposite side and would need to cross the whole exposition in order to reach and see the whole panorama of timber stricture. Geometry of the extension is inspired by these timber bars in a form of repetitive lines, thus creating axis for the new plan. They create four “corridors” that contain passages, shop and other spaces. In the interior the prevailing material is timber that emphasizes the vertical direction inspired by the curving timber volumes in Alvar Aalto museum. Vertically a sequence of natural wooden materials addresses the theme of nature. In contrast the horizontal in the interior is defined by a dark an decently soft carpet material. It expresses a feeling of the soft ground by softening the steps of visitors and absorbs the sounds thus creating a warm and intimate atmosphere.






The task was the construction of a new building to be used as a kindergarten and primary school with infrastructure and services. The existing school and kindergarten are divided and located in several locations. The positioning of the new school aims to improve the area for all the citizens. The new facilities can be used not only as a school during the school hours but also as an entertainment and cultural centre which serves the whole village of Cintolese. The new school relates to an education that takes place not only through classical studies but also through the experiences that the child acquires in the surrounding environment. For this reason the space is thought rich and stimulating both on the level of volumes with contrasts of full and empty, and of internal organization.The school is single floor and is composed of five sections of kindergarten and fifteen classes of primary school. The building consists of two types of volumes: one is set of blocks with educational activities, services and facilities, another one is a transparent link which unites the whole school and functions as an internal public space.






The starting point of our project is the concept and vision of Camomilla as a brand that is looking in the future but has traditional roots. We took the direction towards the generation of millennials (people in the age of 15-35) who now are becoming the main buying force in the world.  In our design we offer the use of different kind of materials that represent the concept. Travertine represents classical, chic and elegant side of the brand, while copper is more modern and refers to the young and urban side of Camomilla. The lines of copper repeated in different ways in the interior give the interior contemporary feeling. We used soft warm colours to give a comfy look to the interior. Millennials are targeted also on the marketing level. We propose the activities that provide the personal experience and relationship with the brand. Shop offers a creation of a personal style: store stylists get the customers dressed up, give advises about how clothes should fit and take pictures in the neighbourhood or in the shop on customer’s phone so she can immediately upload new look on social media. Another activity that allows the brand to have an interactive relation with the customer is a virtual dressing room. With this technology, customers can try all the clothes they want. With an infinite variety of combinations available in a virtual dressing room, it is possible to pick the look and shop it immediately or share it in social networks. These solutions allow the shopper to create a 3D version of him/her using information taken from scanning devices. Clothes are then displayed on the big touch screen mirror, where the customer can personalise the model by selecting different items and colours.



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