AREA TREND GENERAL
It is by the creativity of six great personalities that we've been guided to create a story of trends that would express the sublime side of elegance. These six personalities are apparently different from each other but only as regards their expressive language.No slogans, no abstract themes, therefore, to define Milano Unica's trends for the next autumn-winter 2017/18 collection, but the real names of the people whose creativity and genius, internationally recognized, represent a huge concrete reference, which is a source of inspiration for the design of new wefts and warps, and the creation of new accessories.
AREA TREND BURRI PIANO
Burri and Piano make us reflect on the power of raw materials and their poetic capability of transforming it. In the field of textile and accessories, this means maximum processing and experimentation in order to produce fabrics, buttons, labels and sophisticated endings, pleasany to the touch, so rich to look like architectures.
AREA TREND FONTANA HOKUSAI
Fontana and Hokusai, instead, are the alpha and omega of elegance. The black and white perfection of the Tao. Sharp cuts as opposed to beguiling and stormy curly waves. As fabrics, rich in embroidery and in laser cuts, revealing full-body cloth in contrast to hypermodern shaped and sophisticated multi-layered accessories.
AREA TREND ALBINI PORTALUPPI
On the other side, Albini and Portaluppi rely on lines and details, on the reinterpretation of the classics but in a less serious and more contemporary way. In a progression of symmetries, geometry games and prints which fully summarize the concept of the unique Italian excellence.
Art Direction: Stefano Fadda, Graphics and Video projects: Francesco Palmisano & Caterina Roppo, Video production: Francesco Briganti, Photo shooting: ERDNA CREATIVE